SWOKE was founded by Sameer Mehta in 2019 with a clear vision—to redefine men’s sterling silver jewellery through a modern lens, while remaining deeply rooted in traditional craftsmanship. Born in a time of change, the brand embodies resilience, evolution, and a confident new-age mindset.

Built on a legacy of fine jewellery and a family business with 20+ years of manufacturing and trading experience, Sameer set out to create something new with hands-on jewellery expertise and a strong interest in e-commerce, he founded Swoke as a modern extension of that heritage. Bringing together branding insight and creative direction, Sameer shaped Swoke into a brand for today’s style-driven men.

SWOKE is not just a brand—it is a story of transformation, designed for the new-age man who values authenticity, strength, and purpose.